Conceptualising, planning and hosting a promotional event is likely to involve a lot of time, effort and money in order to produce the best possible event for your company or client. However, regardless of how good your event is, there are some frequent mistakes that people make, which ruin all of their hard work. Here are three common mistakes, as noticed by our experts, that you need to avoid in order to make your event a complete success.
1. Not Setting Any KPIs
One of the most common mistakes for promotional events is not establishing any KPIs (Key Performance Indicators) or specific goals with which to measure the success of the event. Every event is produced for a reason, and there must be key variables established in order to see how successful you have been. The best way to do this is by setting SMART goals: specific, measurable, achievable, realistic and time-oriented. These goals should be set before the campaign is launched, so that everyone has specific targets to work towards, and knows what is expected from them.
2. Ignoring the Campaign
Most people focus on the promotional event at the end of their campaign, but this means they miss out on so much additional information that is revealed throughout the build up. By tracking the demographics of who is buying tickets, how they are finding out about the event and which website/adverts are generating the most attention, you will gain essential information about your event which can be used for better targeting in the future. It may also highlight potential areas of weakness in your current campaign which should be improved upon next time around.
3. Forgetting to Re-Target
Re-targeting is an extremely effective way of marketing and promoting future events, as it is likely that people at an event will be interested in similar events. When you already have a responsive audience, not looking to capitalise on their interests and needs is a huge mistake. Promote your other events at the event you are currently hosting, and you are likely to generate both ticket sales and interest which will spread via word of mouth.
At Breeze People, we know that running promotional events can be extremely time consuming, and may present a steep learning curve for anyone new. We provide the best promotional staff and exhibition staff, who are fully trained and have years of experience in hosting successful events. For more information, please contact us today.