Last year saw amazingly creative campaigns hitting both the streets and the online world. With companies getting more and more creative when it comes to marketing, it’s difficult to choose the best ones. Having said that, here at Breeze People we narrowed down our three favourite 2016 campaigns:
With the hashtag #AYearInSpace, astronaut Scott Kelly and cosmonaut Mikhail Kornienko marvelled the world by posting pictures and videos of their mission in space. They even did live sessions with fans! The mission’s goal was to test the limits of human endurance in space and also served to further develop space exploration and other research.
This adventure was followed closely by millions, who enjoyed the content Kelly and Kornienko posted on social media. NASA fascinated spectators and kept them entertained for a whole year. The end result was an increase in the number of new followers, as the organisation secured thousands more and spread awareness to the ongoing missions happening right now inside the ISS.
And, of course, public interest in space and science also rose, which is another positive for NASA – and the future of space exploration!
‘Thanks 2016, it’s been weird.’ With a campaign name like this and creative marketing to support it, it’s little wonder Spotify had the success they did! Their outdoor ads were data-driven, as they collected information about the musical tastes of their customers and showcased them in a quirky, fun and highly localised way for everyone to see.
For instance, one billboard read ‘Dear person who played “Sorry” 42 times on Valentine’s Day. What did you do?’ This campaign was their biggest ever, targeted fourteen different markets and was, of course, a huge success!
With a data-driven campaign similar to Spotify’s, albeit a lot more emotional, Google’s ‘Year in Search 2016’ is a summary of the year that just went by. It covers a range of events with a simple design, focusing more of tugging at our heartstrings.
Featuring everything, from difficult events that marred 2016 to amazing achievements accomplished by people around the world, this video contains some of the most popular searches of 2016. It also shows exactly what the world, as a whole, was looking for at the same time.
Put together beautifully and with stunning music, this end-of-year review is certainly one of the best marketing campaigns of 2016.