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3 Inspiring Examples of Successful Guerrilla Marketing

Here at Breeze People, our exhibition staff have had the pleasure of working on a number of campaigns over the years. From corporate events to music festivals, and food sampling to road shows, it’s been a mixed bag of events.

With that in mind, we do have a soft spot for guerrilla marketing. It allows people to think outside of the box to create a truly unique and memorable experience for an audience.

For those unsure of what guerrilla marketing entails, it could be anything from a flash mob to crafty merchandise that makes a statement. But the range of benefits speak for themselves – it tends to be cheaper to put together than traditional advertising, can reach a wider audience if it’s easily shareable on the internet, and creates a memorable experience that potential customers are bound to remember for a long while after!

Here are a few of our favourite examples of famous guerrilla marketing to inspire you to think outside the box when you’re creating your next campaign!

Tic Tac – Worst Breath In The World

A few unsuspecting souls were the only ones left standing in this viral video when everyone else fainted. The thinking behind it was that the people who were giving directions had such bad breath that everyone in their surrounding area (and beyond) fell to the floor in what seemed to resemble the apocalypse.

Examples like this one are great because audiences want to stay until the end to find out the reasoning behind it – a little bit of mystery goes a long way! The sheer number of people involved also made this particularly memorable, so make sure you have plenty of staff on hand if you want to pull this style of viral video off!

King Kong’s Foot Prints

To mark the release of King Kong 360 3D ride at Universal Studios, massive footprints were dug out at the Dodgers Stadium and on the beach as a form of ‘gorilla’ marketing. People took pictures and shared them on social media desperate to discover the meaning behind them.

VTM – Do Re Mi

In order for this Belgian channel to promote an upcoming TV show, they held a classic flash mob at Antwerp Station. It certainly cheered up a lot of commuters and meant that everyone there undoubtedly uploaded their pictures and videos to social media channels. If this didn’t make you smile, we don’t know what will!

If you’re planning on trying guerrilla marketing, you’ll need some extra hands on board to dish out products or act in a viral video. So if you find yourself inspired by these incredible guerrilla marketing examples, make sure you speak to Breeze People to get the right exhibition staff for your campaign.

For more information, please don’t hesitate to get in touch by calling 02380 015 000 and a member of our friendly team will be more than happy to help! You can also find us over on Facebook and Twitter to keep up to date with our latest news.

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