4 Traits Every Promotional Staff Member Should Have

4 Traits Every Promotional Staff Member Should Have

Promotional staff can be incredibly useful for your events. They can create an environment of fun and play a crowd, but what is it about them that allows them to interest and entertain so many people at once? We’re always looking to hire the best promotional staff, so it’s crucial that we know what to look for when it comes to getting the best people to your event, launch, experiential marketing campaign, and more.

What are some of the top traits that every promotional staff should have, then?


Being optimistic is one is one of the most important traits our promotional staff should have. When dealing with crowds and passersby, it’s crucial for them to not become discouraged by lack of interest or tired after a long day of representing your brand – on the contrary, they should continue to seek opportunities to engage people and to get them interested in what you want to promote, be it a new product or the launch of a new branch, for instance.

Being optimistic is also infectious, so they can spread their happiness to the people or audience they are entertaining.


It is also crucial for promotional staff to be flexible and capable of adapting to new situations – and opportunities. This way, you can just relax knowing that our promo staff is capable of dealing with anything that happens, no matter what it is. Promotional staff need to be able to spot opportunities and go after them, as well as adapt to a change in circumstances.

When people are not flexible, they tend to slow things down (even unconsciously) because they might be uncomfortable with change, while keeping up with other promo staff, entertaining a crowd or engaging with passersby requires high levels of energy at all times, even when something occurs!


Showing confidence is also important. After all, if you come across as respectful and polite, as well as self-assured, people are more likely to engage with you. The same is true of promotional staff you see on the street. Their attitude needs to be welcoming but confident, as shyness will not guarantee the same results.

In addition, promo staff needs the confidence to approach strangers and talk to them at length. Being self-assured also allows staff to promote your brand in a variety of ways, from dancing in the street to dress up as mascots!


Being energetic is, of course, very important! The last thing you want is for potential clients to ignore the promo staff because they are not promoting your brand the way they should. Looking tired or quiet will not attract the same levels of attention, so having high levels of energy will draw the eye of anyone passing by and is more likely to help to engage people in conversation.

Our promotional staff is well-trained and experienced in dealing with a variety of circumstances, meaning they can promote your brand, company or product in many ways and always ensure the best result. If you have questions about how our staff can help you, just talk to us at any time and we’ll be more than happy to help with any query!