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A New Year’s Marketing Solution

The new year approaches – and for many, it’s a tight time, where they’re trying to spend less after the festive indulgences. This can make it a tricky time for marketers – aside from the temptation of the January Sales, how can you pull people in when they’re trying to make their pay check last out a long month?

However, it’s also the season of New Year’s resolutions. Many people make them; this year I’ll lose weight, this year I’ll get fit, this year I’ll spend less money... If you speak to these good intentions in your campaign, this can be a very powerful time of year for marketers!

The Helpful Approach

instructor explaining membership form to client

One of the best ways to make your brand one that customers will turn to time and again is to be genuinely helpful. If you’re offering a product or service that fits well with the kind of resolutions that people make, this approach is perfect. Get a friendly team of promo staff out on the street to let people know about your gym membership offers, or your diet plans, or whichever products and services you can offer to help them keep those resolutions instead of dropping them at the end of the year.

It’s not just about discounted offers, of course; you can reinforce your position of friendly, helpful authority with useful information on your social media accounts, such as healthy recipes, exercise tips and lifestyle hacks.

The Unhelpful Approach

Chocolate Cake - iStock_000004329930_Medium

An alternative approach, for those whose products or services don’t fit so well with the common resolutions, is to be a bit cheeky and offer to help people break their resolutions instead. If you’re selling tempting products like chocolate cake, comfy chairs or TV streaming services, you can play on the fact that many people make resolutions that they don’t really want to keep. Yes, you can say, you could go for a three mile run in the cold and the dark before breakfast... or you could sit at home in the warm watching all five seasons of Breaking Bad instead. In this way, you position your brand as that cheeky friend who always offers up an excuse to do the things that you really want to do!

Whatever direction you choose to take your marketing campaign in for 2016, at Breeze People we’re standing by with the staff you need, when and where you need them. For more information, or to talk to us about your requirements, get in touch with us on 02380 015 000. You can also catch up with us on Facebook, Twitter and Google+.

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