Always Be Prepared: Promotion Event Problems
If you’re planning to host a promotional event, then it’s important to remember the Boy Scout code: always be prepared. Where the promotion of your brand is concerned, you want the public to leave with a lasting impression, but if you haven’t prepared for all possibilities then your target audience could be left empty handed and empty headed.
However you wish to present your company, whether it’s through product demonstrations, hand outs, or screenings of a promotional video, there are always ways in which you can organize your event so that no stone is left unturned.
We’ve all been present at an event when their Powerpoint resources refuse to work, which then means you’re sat watching technicians click buttons and fiddle with wires for 15 minutes so that the presentation can finally begin.
This isn’t the kind of start you want to make at your event, as it can automatically disengage audience members by suggesting you don’t know what you’re doing. Make sure you practice numerous run-throughs so you don’t experience any hitches at the moment of truth.
It may be the case that you’re showcasing an example of your product at your event, so you can show potential consumers how it functions and also give them a chance to try it out for themselves.
However, you have to prepare for the possibility that one or more of your product samples might break during the course of the day, and there’s nothing more hindering to your brand promotion then dealing with faulty or broken products. Make sure you bring more products than you need just in case something like this happens.
Handouts and freebies are a great way to get people to remember your brand long after the event has ended. Whether you decide to invest in branded items or leaflets and flyers, you want to make sure you have plenty to hand out. It’s better to have too many than too little, as you could miss out on valuable custom if for example, your handouts work on a discount or voucher basis.
If your event requires that people have to linger for longer, perhaps with a promotional video, slideshow or presentation, then people will be more inclined to stay if they have somewhere comfortable to sit.
If you don’t provide enough seating, then people may get restless and move on. Provide an accommodating space for the public to sit so they can engage more with your presentation.
At Breeze People, we know how important it is to show the best that your brand can offer, and another way to do this is by hiring experienced and confident exhibition staff to bring your message home! We can provide you with confident and experienced staff to suit any kind of event you decide to host, so don’t hesitate to get in touch today at 02380 015 000 to see what we can do for you. Otherwise you can also find us on Facebook, Twitter and Google Plus and keep up with our latest updates.