Boost Figures With Discounts and Offers
On first glance, the idea looks counterproductive. Selling your products and services for less than full price sounds like a way to lose money fast, but the promotional effects will benefit your brand in the long run.
Sales are always going to be at the forefront of your priorities, especially when launching a new business, because you’ve invested so much of your own time and money into something that doesn’t have the guarantee of success. However, success comes with time, so you’ve got to make sure you build a steady structure to your profit plan, and one way to do this could be to introduce discounts, offers and other incentives to engage your consumer.
Possibly one of the hardest parts about starting a business is getting your clients interested. If you own a business in retail, for example, you need to be able to offer something to your customer that other established businesses can’t. People get into a routine and are unlikely to stray from it unless they have an incentive to do so – why should they buy from you and not their regular retailer who sells a similar product?
This is why a discounted product would benefit your business, as you’re giving people a chance to test out your product so they can make an informed decision. Providing promotional discounts for the first few weeks of opening will encourage more and more customers to buy from you, further persuaded by the impending discount deadline.
Word of Mouth
Now that you’ve got people through the door and testing your product, providing you’ve given them excellent customer service, this should get people talking about your business. First impressions are everything, so do everything you can to make sure they’re talking positively!
Word of mouth can go a long way, as people who have enjoyed and benefited from your services may tell people who otherwise wouldn’t have heard about your business. Sometimes, people are more likely to take note of the advice and opinions from their friends than from an indirect marketing tool.
If you feel as though you’re receiving a consistency in customer interest, then it might be an idea to implement a customer loyalty scheme which rewards individuals for shopping with you. This shows your appreciation towards them and may encourage them to return for your services.
With these customers you may be able to take note of their purchasing preferences and recognise these factors in other customers. This could give you ideas into how you can cater for different types of consumers, which will then help you to be more selective when ordering stock so that you’re not wasting money on products that aren’t successful with your market.
Hopefully these hints and tips will prove helpful in promoting your brand; honing on what works for your customer will give them – and you - more confidence in your product. However, you can’t always rely on your product to speak for itself. At Breeze People, we offer exhibition and promo staff for all kinds of events, choosing the most confident and qualified individuals to properly bring across the message of your business.