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Could the Motorsport Season Rev Up Your Promotional Branding?

Think of motorsport and your mind will likely go straight to the pinnacle of motorsport: Formula 1, with its glitz, glamour and limitless budgets. Whilst there are literally thousands of companies that advertise at Formula 1 events, due to the capital required this avenue is not accessible to any but the largest business enterprises.

Worry not, though, as there are a plethora of other motorsport events out there that might just be the perfect place to showcase your company's talents. But before you go looking for the nearest motorsport event it's worth checking whether it makes sense, and for that we of course look at the demographic.

Motorsport demographic

race track iStock_000058059502_Small

The primary demographic present at motorsport events is largely males between 18 and 50 who  all have one thing in common, a passion for motorsport. There is more to it than that, though, as you can glean a lot more if you look a little more circumstantially.

The fact that they are at a motorsport event tells you that they have a little disposable income to throw around, and they most likely support a team which tells you that they are loyal. The fact that motorsport is a more technical sport implies an intelligent average customer, cutting down on the need for excessive explanation.

What Motorsport Fans Buy

To assume that only motorsport based products do well at these events is folly and there are literally thousands of product/service types that do well.

  • E-cigs
  • Clothing brands
  • Technology (such as new phones and other recent developments)
  • Drinks (both alcoholic and non-alcoholic will do well, energy drinks especially so)
  • Tools (technically minded motorsport fans tend to have some interest in mechanics)

And that is just the tip of the iceberg; if done correctly there aren't many industries that wouldn't benefit from exhibiting or advertising at a motorsport event. The question is though, how should you go about it?

Interaction is Key!

When motoring fans are at motoring events, their attention is rather drawn to the action on the track but don't worry as there is plenty of time between races for people to come and interact with you at your exhibit.

Checkered flag waving in the wind - outdoors shoot

Checkered flag waving in the wind - outdoors shoot

In order to get their attention you will need to be at the top of your game, and the most proven way of doing so is to employ exhibition staff in order to get people in and get them interested in what you are selling. Highly skilled exhibition staff can get people clued up and excited about your product in a matter of seconds and are sure to increase public knowledge as well as interest in your product or service.

But Where?

Hopefully by now you're feverishly looking forward to getting your business set up at a motoring event but where first? Well thankfully there are no shortage of motoring events in the UK and the season is about to start! Experts such as MSV have hundreds of events throughout the season and plenty of opportunities for those looking to exhibit at these events.

So there you have it, a resounding 'yes' to the title question and a potential goldmine of new customers awaits you at the nearest motorsport event. The question now is, will you go out and find them?

If the answer is another 'yes' and you require a little help from our handy staff then don't hesitate to contact us today and we will be glad to help!

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