Event Marketing Meets Social Media
Ah, integrated marketing. We previously spoke about just what is is, and how you can create an awesome marketing campaign. Well, today, we’re going to take that one step further, and put two aspects of marketing under the microscope together. We’re good like that.
So how can you use social media to cause a stir for your event marketing? And how can you use your event marketing to cause a stir on social media? We’re going to look at some top tips for whipping up a social storm on platforms like Twitter and Facebook – and how that directly affects your marketing event.
Jab, Jab, Jab, Right Hook
You might’ve heard of Gary Vaynerchuck. He’s a tireless social media marketer – a guru in the field – and his top tip is… jab, jab, jab, right hook.
Ok, this doesn’t mean you need to start punching your clients in the face. What it boils down to is give, give, give, sell. If every tweet is an advert, people will soon switch off. On the other hand, if you give your followers, fans and friends something regularly – be it prizes, humorous content, whatever – you’ll increase loyalty and they’ll be far more likely to buy your products or do business with you when you do highlight what you’re selling or promoting.
Focus, Focus, Focus
Know the beauty of social media platforms? Data. These days we can see at a glance what people are interested in, what they like, what they don’t like. Use that!
Let’s make up a marketing event on the fly. You’re promoting a brand-new video game that’s about a dancing dog who hunts evil mutant frogs – and you’re going to be holding a promotion on the high street. Awesome (And a bit weird, but hey, it’s your game, so…). So who can you target online? Video gamers, of course, but also dog lovers, dancers and people who dislike evil mutant frogs. And you can tailor those adverts to these audiences, promoting both the game and the event on an almost individual level.
What do you do online? Scroll, scroll, scroll, pause, scroll… Well, that’s what everyone else is doing. So if your event is being held on Oxford Street, July 4th, that info needs to be front and centre; big and bold.
But just a simple date isn’t enough to draw anyone in. That means you’ll want to be clever about it – think about what will catch the eye of your potential customers. Sticking with your slightly odd video game, a gif of a dancing dog is going to draw attention in a heartbeat. A single, simple image, perhaps a neat one-liner and it’s job done.
A Homepage Hub
Hey, I want all the facts about your event. Where am I going to find it? Sure, I could scroll through the inexhaustible Twitter feed. Or get on to Facebook and collate all the information until I feel totally prepared. Or you could make life easy for customers.
Pin a tweet to the top of your feed that links directly to a page on your website that has all the information about your event. Make it the go-to hub! Want to know when and where the event is? It’s there. Want to know why you should attend? Same again. A hub will make life easy for your customers – which can only be a good thing.
Repetition Repetition Is Is Key Key
Only the most hardened fan of your event is going to see every single tweet or Facebook status. So you’ll need to repeat the details and micro-content a few times so you catch as many customers as possible.
But don’t make those tweets and statuses identical. You’ll only get lost in a sea of banality. Communicate all the vital details, but find unique and interesting ways of saying it. Add native videos to your Facebook posts (As opposed to lazily linking out to Youtube); create new eye-catching images for your Twitter feed. Not only will this attract new folks to join you at the event, it’ll also remind others of it. A double-hitter!
Create and Share
The social media world won’t stop spinning after your event. Be as awesome as we know you are, and take photos, make videos, get quotes – essentially, any type of content you can.
Share it with your fans, followers and friends. Share it during the event. Share it after. Be creative too – if you’ve got some awesome videos, edit together a highlight reel that can be shown and shared long after your customers have gone home. After all, you put on a great event, don’t be afraid to let the world know.
Of course, a marketing event is nothing without the people on the street, engaging potential customers. We’ll be delighted provide you with the most enthusiastic and knowledge promo and exhibition staff for your event. For more information, simply contact us on 02380 015 000 and we’ll be delighted to help.