Event Marketing: What It Is and Why It Counts (Part Three)
In our continuing series on event marketing, we took a cheeky gander at focussing your event correctly, and adequately preparing for it – because hey, winging it won’t work. Following on from that, we’re going to cast our marketing eyes at another crucial part of both pre- and post-event marketing campaign – know what it is you wish to achieve.
It’s a pretty good ethos in life to know precisely where you’re heading. After all, not having a clear goal only leads to failure – unless you’re seriously lucky… and pretty fatalistic about life. Not setting achievable goals makes about as much sense as a doctor putting themselves through medical school, only to become a lawyer once they graduate.
And there are plenty of goals you could look for. If you’re looking to generate more sales, then awesome. But it’s not always the only function of a great marketing event. You might also look at reaching a whole new audience, gaining donations, or raising awareness of a new product. Once you know what it is you want, communicate that to your entire team, from the planners to the promo staff. It gives you all something to work towards.
Once you’ve ascertained a specific goal, you need to think about how to measure its success. Adding to your original goal should be questions like: How much are you looking to gain? How many products do you want to sell? What’s the deadline for this goal? By that point you should now have a clearly defined, and achievable, goal
By knowing who your audience is, and what you want to get out of the event, you can easily focus your message and marketing awesomely. That might be by giving away free trial products, or a hands-on demonstration of your product. Or even a radical yellow-uniformed brass band and cheerleading squad outside the Tower of London, if that’s how you roll.
Here at Breeze People, we offer premium promo staff for your event marketing campaign. For more information about our services please don’t hesitate to contact us 02380 015 000 and we’ll be more than happy to help.