Employers Employees

Get Into The Spirit: Benefits of Seasonal Marketing Campaigns

When it comes to promotional events, our event staffing service provides the perfect solution for making your business stand out from the crowd. However, we also want to help your business succeed in all other aspects of your marketing campaign.

When putting together a successful campaign, it’s definitely worth taking into account seasonal events, such as Christmas, Easter and Halloween. It’s a proven way of driving sales and making them much more effective and efficient.

Still not sure if you want to incorporate seasonal events into your marketing plan? Here are some benefits.

Business Gift -iStock_000014527125_Medium

Urgency Prompts People To Buy

When it comes to seasonal marketing, you have the fact that holidays don’t last forever on your side. Seasonal holidays come and go, which is exactly the same for the product or service that you are advertising for this specific time of year. If you promote something as being for Christmas or for Halloween, people are likely to take it up as soon as possible – they don’t want to miss out.

People Spend More During Holidays

Whether it’s Halloween, Christmas or Easter – people’s spending habits increase during seasonal holidays. This is because they are considered as celebrations and people like to spend money to celebrate! By marketing your product or service using seasonal themes, you’re more likely to get people to spend money.

Halloween cookies iStock_000048445496_Medium

It doesn’t Actually Require Much Market Research

It’s pretty obvious to see what sells during a certain season or seasonal event. When you think of Christmas, what would you imagine as a promotional gift or product? A lot of people will automatically think about Christmas cards. All you need to do is figure out what people associate with your product/service, and then add a seasonal theme or twist to it. You’re not thinking of anything new, just adding a seasonal edge.

You Can Capture New Subscribers

A seasonal marketing campaign is the perfect time to capture new subscribers – people you might not have done before. People show less caution when signing up for things such as Christmas promotions or Halloween giveaways. If you do a job - they are likely to keep coming back!

If you would like to hire promotional staff for your next promotional event or exhibition, please don’t hesitate to contact us.

We have a motivated and experienced promotional team who will be more than happy to represent your brand at events. Just give us a call on 02380 015 000 and we will be more than happy to help you out.

UA-20866136-1