How to Have a Successful Pop-Up Store Launch

How to Have a Successful Pop-Up Store Launch

If you’re opening a new store, there’s more to it than just having a few balloons in the entrance if you really want to get people talking about it. In a world that’s so social media orientated, you want people to be tweeting, Instagramming and just downright gushing about your pop-up store online, as well as to people in real life.

So if you’ve already got the basics in place for your new venture and all you need to plan now is the launch party, here are a few top tips to make it a huge success! After all, if your event is a triumph, it’ll translate into paying customers who love the ethos of your company.

Young couple in a Photo Booth party with gesture face

Hire in Some Extra Help

You don’t want to be turning people away who would be genuinely interested in becoming a customer, so you want to make sure that you have all hands on deck for your launch party. The best and easiest way of doing this is by scooping up some professional promo staff. They will be able to get people in the door and keep them entertained while they’re inside!

Create a Buzz before the Launch

You want people to know about your shop before it gets to launch night in order for you to get a good turnout. You could do this with PR stunts or harnessing social media in a creative way.

If you get people excited about your brand, then they’ll be excited to come along to your event!

Two Women Looking At Clothes On Rail In Shopping Mall

Use Temporary to Your Advantage

If you’re setting up a pop-up store then you have the advantage of customers feeling a sense of urgency about buying your products. It’s no secret that ‘limited edition’ is a great way to get people scooping up what you have to offer, so use it as a sales technique during your launch.

You could even have a branded clock counting down how long you’re there for!


Whether your brand is already well-known or is relatively new, you need to ensure that people are able to spot your new store a mile off and know that it’s you. You could do this through branded products, promo staff wearing your uniform, as well as fun activities that will get people excited and make them remember who you are.

If you need some help getting your store launch off the ground, whether it’s a long-term or pop-up shop, look no further than Breeze People. We only hire the very best promo staff that are able to meet your specific requirements – anything from hair colour to gender!

For more information about how we can make your store launch a success, please don’t hesitate to contact us by calling 02380 015 000 and a member of our friendly and professional team will be happy to help.