How to Humanise Your Brand (Part Three)
In our continuing series on ways to make your company a million times more approachable – even if it’s already streets ahead of the competition – we’ve been focussing on ways to humanise your brand. Because, hey, loyal customers want to carry out transactions with real people, not bland corporations who don’t understand their needs and only focus on the almighty dollar. Or pound. Or yen. Or whatever.
Talk Human to Me
Going forward, you’re going to want to action this to really get the ball rolling. Let’s not take this offline, we’ll circle back at the end of play, touch-base and drill down the… synergy of the blue-sky thinking.
Know who talks like that? Androids, suited and booted and unconfident in their own intellect. But real, actual humans don’t talk like that. It’s alienating and off-putting, especially if you’re trying to communicate how awesome your brand and its products are.
That’s not to say you want to talk like you’re their best mate either. It’s about striking that balance between friendly and professional. Corporate speak like the above is neither. It’s just… word-fluff. There’s another problem with that, too. It lacks personality. And when it comes to humanising your company, and making it relatable, that’s a killer no-no.
Speaking the same language as your customers is vital to building connections with them. That doesn’t mean throwing slang words out at every opportunity; your website can still create a professional impression without resorting to either the informal or formal extremes. Social media, too, forces companies to talk in the same vernacular as their customers and clients. And so does, y’know, chatting face-to-face.
One of the best ways to humanise your brand of course, is to use, well, real people. Enthusiastic promo and exhibition staff who can put a face to your company, get out on the streets and extol the virtues of your business face-to-face. That’s where we can help. Our promo staff are second-to-none, wearing a genuine smile and representing your brand perfectly and professionally. For more details on how our services can help your promotions and exhibitions, simply contact us on 02380 015 000 and our dedicated, experienced team will be delighted to assist with all of your enquiries.