On-Street Promotions: Tips and Tricks
When we look for our exhibition staff, we want people who can engage well with the public in any environment.
One of the most challenging environments to promote products and brands to the public is on the high street, but this can also be one of the most lucrative methods of promotional marketing for the country’s leading brands.
These tips and tricks will help you to get the most out of your on-street promotion.
When taking part in an on-street promotion, it is important to remember how to engage with your target audience. Customers are not on the street with the intention of engaging in any marketing promotions, like they would at a festival or exhibition, and many will be on their way to work or be eager to get to their destination.
With this in mind, it is important that you don’t take up too much of their time and market as effectively as possible.
In order to approach members of the public, you have to be confident. By opening up your body language and approaching people in a confident manner, they are more likely to be receptive to what you have to say.
It is also important to appear natural, and not simply recite marketing dialogue to people. Engage them, make eye contact and ensure that they remember the brand.
Wearing and placing the brand is pivotal to any on-street promotion. If it is unclear to members of the public who you work for, this will make them more eager to avoid you, and it’ll also take up more of your time to explain the brand.
If a brand is well-known, featuring it in an effective way can allow it to do some of the talking for you. If the public recognise your brand, this will stimulate their interest and engage them more in the promotion.
It is also important to make any giveaways clear from a distance, as you will have more people approaching you if they can see free gifts or samples.
At Breeze People, we specialise in hiring and providing the very best promotional staff. For more information, contact us today by calling 02380 015 000.