Benefit Cosmetics


We were tasked with providing Promotional Models to assist with the store launch of a Benefit boutique within a large department store.

How We Did It

Working to a specific profile we booked fun, cute & funky Promotional Models with bags of personality. On the launch day our promotional models had to be full of energy to engage with the passing footfall and encourage them into the store with promotional offers. They also distributed free samples, and delivered key brand messages.


  • Raised awareness of the store launch event
  • Communicated key brand messages with the target market
  • Distributed 250 free samples to increase brand awareness
  • In-store sales targets exceeded for the launch

Benefit CosmeticsStore Launch