Brief

To supply Brand Ambassadors to represent Decathlon, the largest sports retailer in the world .

How we did it

Working alongside global powerhouse M&C Saatchi, we profiled sporty BAs with experience in Data Capture to assist with the initial awareness campaign. We sourced approachable, friendly & engaging personalities for this campaign, who also had a keen interest in sport.  Decathlon sponsored Southampton Ice Rink, and our BAs were on hand to raise awareness of the store opening, and encourage consumers to sign up to the Decathlon loyalty card over a 5 week period at the rink. In addition to this we also supplied BAs to engage with the student market at the local university, and West Quay shopping center.

Results:

  • Increased awareness of store opening & brand
  • 100% staff attendance over the 5 week campaign
  • Successful launch of Decathlon Southampton

Decathlon / M&C Saatchi
Store Launch

UA-20866136-1