Our brief was to provide sporty promo girls to assist with the launch of this new gym concept. We were tasked with supplying 16 Brand Ambassadors Monday - Wednesday over a 2 month campaign to distribute promotional material and raise awareness of payasugym.com
How We Did It
We booked promo girls with a keen interest in fitness, and those not afraid of an early morning start! We sourced and delivered branded uniform, and took charge of the logistics required to store and distribute the large number of promotional flyers. Our client monitored the amount of new sign ups on a daily basis, and we were able to analyse which locations had the best results. Overall we had 8 teams working across high footfall locations in London, targeting the morning commuters who were looking to get fit for the new year ahead.
- Over 1,000 new customers signed up to Pay As U Gym.
- 100,000 flyers distributed over 2 months in London.
- 432 staffing days
- Increased awareness of the brand