Brief

We were tasked with staffing a number of European legs for a Pringles roadshow. Our client required fun, confident, energetic Brand Ambassadors who would be the perfect fit for the brand. The tour would visit different European supermarkets in a branded VW camper van. Our Brand Ambassadors would be required to encourage consumers to participate in a range of games, and distribute free samples to those taking part!

How we did it

We profiled a great team of European Brand Ambassadors, who were excited to be representing the Pringles brand. They visited  different supermarkets over the weeks, setting up a promotional space each day and encouraging consumers to take part in the fun! Throughout the week our staff kept energy levels high, and maintained a natural enthusiasm for what proved to be a great activity to work on!

Results

  • 100% staff attendance
  • 20,000 samples distributed
  • 20,000 consumers took part in the activity
  • Brand profile re-inforced

 

Pringles Sampling Activity

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