The Brief

We were approached by our client Concert Live, to mange the European staffing for Robbie Williams - Take the Crown Tour. This 25date tour would cover the UK and Europe. Our client wanted professional, pro-active, experienced promotional staff to encourage sales of their live recordings.

How we did it

We used our European staffing contacts to build a large pool of suitable staff in each country the tour was hitting. With up to 40 staff being supplied at each venue our challenge was to achieve a consistent level of sales, and we did that by booking some great staff! All of whom were fluent in English too. We managed each city from Zurich to Zagreb, and communicated with the production team throughout to ensure the smooth running of each venue. With sell out arenas such as Wembley and the San Siro  our staff pro-actively encouraged sales of each live recording, amongst huge crowds showing a great attitude and professionalism throughout.

The Results

  • 625 European staffing days
  • 11 European Countries staffed
  • 25 European Cities staffed
  • Full Account management for entire tour
  • Record sales figures achieved

Concert LiveRobbie Williams - Take the Crown Tour