Our Brief

We were approached by She Who Dares to support their fragrance launches in department stores across the south. Our brief was to supply a team of 4 female brand ambassadors in each location who were in sync with the SWD brand. The request was for natural, elegant and engaging girls to represent SWD at their launch events.

How we did it

Our key objective was to source brand ambassadors who were in sync with the brand. We had fragrance launches in Dorchester, Newbury and Norwich to support. As SWD is a new brand to the market, it was important we communicated to our staff the key brand values and ethos behind She Who Dares. They in turn communicated this to consumers in store, while sampling the new fragrances 'Eminence' and 'Dalliance'.

The Results:

  • Increased Brand awareness
  • Sales Targets exceeded
  • Over 1,000 brand angagements