Preparing for the Festive Season
It may still only be September, but Christmas goods are already starting to appear in the shops and if you’re not already planning your festive promotions it’s time to get your skates on! There’s only 96 days until Christmas, so if you want to make the most of them you’ll need to start your promotion fairly soon.
One of the staples for shopping centres and department stores all across the country every year is, of course, Santa’s grotto. By providing a cheerful, white-bearded, red-suited (and appropriately background-checked) Santa and a team of elves to hand out presents to the kids, you bring in the families, and give Mum and Dad an opportunity to do their shopping with you, as part of the trip. Getting the right staff is very important here – they have to be patient, good with children, and endlessly enthusiastic to ensure that the last child to come through gets just as magical an experience as the first one that day.
However, festive promotions don’t have to be all elves and reindeer. The run-up to Christmas is traditionally very busy in shops, high streets and shopping centres, so it’s a great time to run a promotion for maximum exposure. Many Christmas shoppers feel hassled and under stress, so a campaign which reduces that feeling can be really effective. Last year, we provided promotional staff for a Cath Kidston store opening in December, and by sending the girls out around the local area with cups of delicious hot chocolate to give away we achieved excellent results. You could also hire a team of promo staff to go out into your local area and encourage shoppers to choose your store by letting them know about your gift options – with so many people trying to think of presents for difficult friends and relatives, a little hint may be all they need!
By taking advantage of the fact that there’s higher footfall at this time of year, and adding in a seasonal twist like those hot chocolate giveaways, you can easily connect your brand to that festive feeling of goodwill and create a good impression that will last well into the New Year.
If you’re looking for the perfect staff for your promotional campaigns this winter, here at Breeze People we maintain a portfolio of high-quality experienced event staff – simply get in touch with us on 02380 015 000 to discuss your requirements.