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Simple Tricks to Make People Listen

Here at Breeze People, we’re often asked to supply promo staff for street-based campaigns. This can be a tricky job – asking people to stop what they’re doing and listen to you is never easy, and we all know how annoying it can be when it’s done wrong. We take the care to find people with the right outgoing attitude and confidence to do it well – with great results for our clients. How? Well, here are some simple tricks to get people to listen to you.

Be direct

When you’re approaching somebody on the street – whether it’s for a charity campaign, a business promotion or even just to ask for directions – it’s important to get to the point. Let them know what you want from them, how long it’ll take and what’s in it for them straight away, and they’ll be more open to stopping than if you waffle. Aside from anything else, if your opening line is “Excuse me sir, I was wondering if you might possibly be able to spare me a moment of your time, if that’s okay with you, I can see that you’re busy but...” then they’ll almost certainly have walked past by the time you get anywhere!

The same applies in general conversation – people who waffle are more difficult to listen to, so if you keep your message simple, you’ll keep the attention of your listeners much more easily.

Listen back

Sometimes, if you want somebody to listen to you, you have to stop speaking long enough to listen to them. Ask open questions to get them to talk, and pay attention to their answers. Showing that you’re interested in what they have to say subtly influences people into wanting to listen to you in return. Reeling off a long pitch – even it’s perfectly practiced – is often not as effective as creating a true two-way conversation.

Choose the right people to talk to

Getting people to listen is often a matter of choosing people who are more open to listen in the first place. If somebody is walking down the street talking on their mobile phone, they’re not ready to listen to you. If they’re carrying a dozen heavy bags, trying to keep three screaming children in line, and looking ready to start screaming themselves, they’re not ready to listen to you! However, if they’re strolling along at a leisurely pace with their hands in their pockets, they might be ready to listen to you. With a promotional campaign, you also need to look for the right audience for your product – if you’re marketing cosmetics, you’re likely to get more interest from women than from the guys!

If you do need to speak to somebody who’s not ready to listen – for whatever reason – then you need to be able to offer something that they’re interested in hearing in order to get their attention. Again, this comes back to being direct – tell them what’s in it for them right at the start, and you’re more likely to get a positive response.

If you need talented, confident and outgoing people who know how to connect with your audience, why not get in touch with us here at Breeze People on 02380 015 000 to talk about your requirements?

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