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So What is Integrated Marketing Anyway?

Chances are, as a business, you’ve probably come across the term ‘integrated marketing’ at some point. But what is it, and how can you ensure your own integrated marketing tactics are, y’know, an awesome success?

Well, as providers of the absolute best promo and exhibition staff, we thought we’d take a look at the facts. And you may be surprised to learn that there’s more to this than just two words squished together to form what sounds like a management buzzword. Check it out!

The Importance

What would you think of a marketing campaign that does the following:

  • Release a press release calling their new product ‘The Delico-Sill’
  • Promote ‘The Delicious-o-Sill’ on their website with red shades
  • Tweet nothing about the product until two weeks after launch
  • Hit the streets with promo staff dressed in blue

 

You’d probably think that’s a pretty messy launch for a product, and that, frankly, the marketing manager needs a P45 delivered to their door, right? And that, pretty neatly, highlights the importance of an integrated marketing campaign.

The Strategy

Ok, so you’ve got your awesome new product – The Delico-Sill – that’s guaranteed to change your customers’ lives. You’ve got a great logo, and you’ve got a strapline that seriously works. Now what? Research – and if you’re this far down the line, chances are you’ve already done some of this already. But research some more.

 

Know what you want to achieve, or who you want to target. Understand what the benefits of that will be, and how best to communicate that.

The Tactics

Like with all marketing, keep it simple. Find that special message, or that single point on your website you’re driving traffic to, or the product benefit, then zero in solely on that. Make sure that’s communicated across all mediums in a uniform fashion. That means your website, your social networks, your letterbox marketing and your marketing event are all identical in colour, design and message. If a product launches on day one, every part of your marketing department will be ready for it.

 

Don’t worry about repeating yourself – sure, your hardcore, dyed-in-the-wool, loyal-to-the-core customers may see the message multiple times, in an email newsletter, on the streets, on TV, but new customers may only see the fruits of your campaign once or twice. So keep your message snappy and simple.

The Purpose

For integrated marketing, you’ll want to exploit all available channels. Leave no marketing stone unturned. When it comes to event marketing, we can help, with our knowledgeable and enthusiastic staff who, as ambassadors, will make your brand seriously shine. For more information, simply contact us on 02380 015 000 and we’ll be delighted to help.

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