Spotlight On: Event Goody Bags

Spotlight On: Event Goody Bags

Goody bags are a staple at many events. The most famous example is the luxurious Oscars’ swag bag, which contains freebies in the order of the hundred thousand pounds… Of course, we know you won’t be giving away these freebies in the same price range, but the truth is that goody bags work.

They don’t need to be very expensive at all, as long as they’re thoughtful and tailored to your audience. They can make a powerful first impression of your business and provide you with plenty of marketing power.

 Couple Jumping with Shopping Bags
Why You Should Have Goody Bags in Your Event

This means that goody bags can be fantastic promotional tools when done correctly. Everyone loves a freebie, but it’s important that these bags are useful and not just filled with random things your attendees will likely throw away.

After all, a great goody bag can provide marketing opportunities for after your event, when you’ll no longer be there to promote your business. Attendees will keep your branded items if they’re practical, which will help them keep your business in mind.


How to Choose a Great Goody Bag

The first thing you need to consider is the theme of the event and whether it’s formal or informal. This can help you decide which items to give away, given that you want a selection of gifts that will stand out for the right reasons. If you’re throwing a birthday party, you can add fun gifts you might not be able to if you’re doing a fundraising.

Knowing your audience is essential as well. If they’re children or adults, movie stars or business owners, for example, the contents of the goody bag will change dramatically and need to be personalised to fit the guests.

In addition, even if your event is formal and serious, you need to be creative. Maybe not the same way you’d be if you were organising a bachelorette party, but it’s important that you put in the effort to gather interesting and useful gifts. You don’t need to go over budget, just being different and unique can give you the edge you’re seeking!


Don’t Forget Branding!

The last thing you want is for your efforts to go to waste, so make sure that you pick branded gifts for your goody bag. These gifts will ensure that your guests will remember you for a very long time after the event, so use your colours and logos – just be careful to not overdo it.

 Identity Branding Marketing Copyright Brand Concept
Branding is great for business, but it can also decrease the value of the items… Large logos or excessive text can prevent people from using the gifts you chose. Subtlety it key!

At Breeze People, we know just how important it is to have the right promotional tools in your event, whether that’s promo staff or goody bags! Please don’t hesitate to contact us today to learn more about how you can benefit from these and more fantastic marketing opportunities.