Stand Out From the Crowd: 5 Tips for a Successful Promotional Event
Generating awareness of your brand, product or event is super important, and at Breeze People we know what it takes to make a good event truly great. From crazy ideas to the colour of your team's t-shirts, the smallest things can make a huge difference. Here are our top tips for making sure your brand stands out from the crowd.
To really stand out, your brand needs to be strong, and everything about your space, people and setup needs to reflect this. It can be as simple as choosing red as your colour and making sure everything has an element of red in it.
Do Something Different
From flash mobs to giant inflatables to free kazoos, the most successful promotions are memorable. In order to be memorable, you need to do something different and unique with your brand. If you want to go viral, then you need something that's worth taking photos of that has a big visual impact and is different from other brands.
Stick to One Message
At a promotional event, you don't have the time to tell visitors the full ethos of your business and all the different products and services you offer. Stick to one message such as 'we are fun' or 'our new product is luxurious' and make sure that your whole team is aware of the message and shares it.
Have Excellent Promotional Staff
The key to successful events is brilliant people. They need to be confident, enthusiastic and happy to talk to the public. If you want to really stand out, at Breeze People, we have amazing promotional staff who are experts at engaging customers and selling your brand.
Check Out the Competition
Make sure you know what your competitors are doing so you don't do risk imitating them and instead make a bigger impact that is unique to you. Find the things they did well and not so well and see how you can use this knowledge to make your campaign even better. Have a look at some of the most memorable marketing campaigns you've seen and see what stands out to you; how could that be used in your promotions?
For amazing promotional staff, contact us now for a free quote for your next promotional event.