Take Advantage of People’s Appetites with Promotional Tasters
Anyone knows that the way to a person’s heart is through their stomach, and the same goes for when you’re trying to tempt them towards your promo stand or event tent. Arming your exhibition staff with tasty treats could be an effective way of grabbing the public’s attention so that you can explain which product you’re promoting.
When handing out freebies, it’s important to make sure your branding is relevant and significant to your product. Thankfully, foodie freebies provide a versatility that can be personalised to pretty much anything you want.
Cupcakes have become increasingly popular and the trend doesn’t seem to show signs of slowing down. But then again, what’s not to like? Pretty, delicate, bite sized treats that can be tailored to be any flavour or colour.
The benefit of having cupcakes at promotional events is that they can be decorated to correspond with whatever you set out to promote. If your business has a colour code, co-ordinate your icing to match, or if have a logo that represents your company, have edible cake toppers printed off.
Biscuits and cookies also run in the same league as cupcakes, as these too can be iced in accordance with your promotion. You can also have personalised sticks of rock made to order which could have the name of your business printed through them
Keep it small.
People will be much more inclined to take tasters that are bite-size - basically, anything that fits perfectly on a cocktail stick. Bigger snacks tend to cause more mess too – foods that require excessive napkin use are to be avoided.
You also have to make sure you keep it simple. Anything that’s too complex may take the focus away from the product you’re trying to sell. However, if your focus is food to promote the opening of a cafe or restaurant then handing out samples from your menu may require you to make them a little bigger.
Feed for the season.
A good idea would be to hand out snacks that fit the weather. If you’re hosting your promo event outside in the cold then dishing out hot snacks and drinks could invite more interest.
Alternatively if you’re experiencing a heat-wave then ice-cream samples and chilled beverages are the better route to take.
But however you choose to promote your business, make sure you equip your event with a positive, engaging team to invite the public to learn more about product. At Breeze People we would love to help create the perfect team to match your brand, so if you’d like us to staff a promotional event that you’re hosting contact us on 02380 015 000. You can also visit our Facebook and Twitter pages for regular updates.