Employers Employees

The Importance of the Individual

If you’re taking the time to shop around, looking at a variety of promotional agencies to find the best staffing for your event, you probably already have a pretty comprehensive checklist of what to look out for – you don’t need us to tell you what you need! However, one mistake which people often make is focusing too much on the quantity of staff available to them – it’s no good looking at a database with thousands of names to choose from if you don’t know that the people you’ll be dealing with are going to be true individuals, with charisma, charm and a great attitude to get the job done.

So what are the qualities that make an ultimate promotional professional? And what should you be looking out for when you make your selection? Here are the three things which we think make an individual really shine…

Genuine Enthusiasm

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The individual you work with is going to be representing your brand, even if it’s just for an hour or two, so you need to feel comfortable that they can show genuine enthusiasm for the products or services that you represent. Now we’re not going to lie to you, it’s unlikely that you’ll find somebody with the same complete adoration for your brand that you have, but that doesn’t mean that they shouldn’t get excited about what you represent.

If you’re talking to somebody about your company and they’re responding with little more than a yawn, then it’s definitely time to consider finding somebody else – you deserve somebody who understands what you love about what you do.

The Gift of the Gab

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Sometimes it’s nice to get some peace and quiet, but when you’re interacting with clients you need the ability to keep a conversation running, both with information about the company itself and tons of quick gags and fun anecdotes that keep people interested. Of course, this won’t always be relevant, but if you’re looking for promotional staff who will be talking to the public then it’s great to have a chat with them first to make sure that they’re naturally talkative, upbeat individuals.


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Great promotional staff should be able to go with the flow, adapting to new businesses and thinking on their feet if there are any changes on the day. Not everybody can stay cool under pressure and role with the changes – in fact, this is a surprisingly rare skill. If you can find somebody who’s cool under pressure, however, you can feel calm and confident in the knowledge that they’ll keep things running smoothly even if something unexpected happens.

At Breeze People we’re proud to value the quality of our staff over everything else, so for all of the invaluable attributes that we’ve listed above and much more, why not talk to us about providing the promotional staff for your next event? You can contact us online or at 02380 015 000 to find out more or talk to us about your requirements.