The Psychology Behind Promotional Staff
It should come as no surprise that here at Breeze People, we are big believers in using promotional staff. In fact, we see a great deal of success when companies use our staff to promote their products, services or events. But what is it that makes them so successful?
Most people use their empathy more than they know. In fact, empathy is not just that part of your brain that helps you to understand the emotions and feelings of others, it is something that can help a customer to imagine themselves using a product. This means that advertisers who use the empathy of customers to their advantage can reap the benefits.
This is something that is utilised when using promotional staff, particularly if they are giving demonstrations. You are able to show your customers that people like them are using your product, allowing them to imagine using the product themselves. This means that it is important to consider this when choosing your promotional team. If you have a very specific target market, you may benefit from using promo staff who fit easily into this group.
Some of the ideas proposed by psychologist, Sigmund Freud may be controversial, but the marketing lessons derived from his work make an awful lot of sense. The idea is that customers are driven by a number of unconscious desires, so touch, taste and smell are strong motivators, often triggering an emotional response.
These are things that can’t be achieved by simply looking at an image of a product, so promotional staff can do their part to offer these experiences. This could be as simple as spritzing a perfume as customers walk by or demonstrating how to use a cooking implement with real food.
The ultimate aim is to give customers a full experience of the product you are selling by engaging with their senses other than just sight. Touch, taste and smell are all powerful senses for triggering memories – the smell of baking may remind someone of Saturday mornings spent at home as a child. These memories, therefore, trigger an emotional response, creating an attachment to the product before a choice has been made to make a purchase.
It is important, then, to make sure that your promo staff are fully briefed on what it is that you want to achieve and what sense it is that you are trying to target.
There are a number of elements that can make a promotional team particularly successful. As long as you know what it is that you are trying to achieve with your staff, you should be well on your way to a successful campaign!
You can find out more about our services and how we can bring your campaign to life by getting in touch with a member of our team. Fill out our quote form with details of your requirements or submit a query through our online contact form.