Tips to Help Your Brand Stand Out
Hiring our enthusiastic and welcoming exhibition staff is a fantastic way to give your business a face and a persona and we’re well equipped to adapt ourselves to whatever your business needs or product may be. We can support your company’s brand by reflecting the core values you hold, providing an outward experience that mirrors your company ethos.
Whilst we can help you to meet new customers through face to face interaction, your brand is what will help draw people into your company and may even be the first time your company is heard or seen. With so many eye-catching brands out there you may find your brand gets lost amongst the crowd or that you are simply treading water. If this is the case there are a few pointers you can take into consideration to help make your brand stand out.
According to Cassie Hughes, co-founder and strategy director at Grow Magazine, the questions you need to address in order to give your company the best direction are:
- What motivates you to come to work every day?
- Why does your company exist?
- How is your product unique?
- How is your product better than competitors?
- Why is your corporate philosophy more important?
This enables you to address your specific target audience and gives you scope on just how to market yourself based on your unique selling points.
Real Time Social Media
This is an area we have visited several times through our blogs but it really is important to utilise this free marketing tool. However, how about interacting in real-time? Of course, it’s important to deliver in the appropriate tone to reflect your company persona; for example, being entertaining is one way for sure-fire share-ability and share-ability means more people see your brand. One such example comes from America at SXSW Festival where Cap’n Crunch offered free gifts if you tweeted #SXSCrunch and followed ‘him’ on Twitter.
Another method of real time social media is by associating your brand with an event. There are varying degrees of success with this in the past, with one successful example being Oreo’s piggy backing on the 2013 Super Bowl power failure; they tweeted, “Power out? No problem. You can still dunk in the dark.” Over the course of a few days, this received 525 million impressions in the form of retweets, favourites, follows, comments, etc. Whilst that may be a little ambitious for the time being, the power of social media is such that even an amusing door sign can gain notoriety, so get creative!
Sponsoring a specific event that is relevant to your market can not only associate you directly as serious movers and shakers within that market, but will also get your name in lights, metaphorically and literally. It doesn’t always need to be market-specific; sponsoring a local event for example can associate yourself with a good cause, plus it is a great way to give something back to a community that may have been supportive of you and your company in the past. Win, win.
Arguably the most important aspect to be aware of is who you are. Overstretching yourself or marketing yourself as someone/something that you aren’t will set you back, and it may make you stand out, but for all the wrong reasons! Work on your strengths and push them so that prospective customers know exactly who you are and why you are the go-to company for them.
Showcases, fairs or exhibitions are another fantastic way to get your company noticed, with freebies and customer interaction being high on the list of the to-dos when partaking in such an exhibition. To make your company stand out, you’re going to need experienced best staff available, so for information on how to hire skilled and professional exhibition staff, contact us on 02380 015 000 and one of our friendly team will be eagerly awaiting your call.