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Top Tips for Great Product Demonstrations

Product demonstration is a great way to sell your product. All you need to do is get your potential buyers in front of you, and show them just how well it works and how easy it is. Simple – so long as you can make it look easy!

At Breeze People, we’re often asked to provide exhibition staff who can perform product demonstrations flawlessly – so here are our top tips on how to get it right.

Preparation

The foundation of any product demonstration is, of course, preparation. You can’t ask somebody to demonstrate a product that they’ve never seen before, so make sure the staff who are going to show it off have plenty of time before hand to explore its functions. This is especially important if you’re going to have questions from your audience – if somebody asks “Can it do this?” your demonstrator must have an answer for them.

Make Sure It’s Ready

This may sound obvious; demonstrating something that isn’t ready sounds like a really bad idea. However, in many industries it’s actually essential for building up hype and pre-orders – the video game industry being a prime example. Gamers expect trailers, gameplay demonstrations and much more, long before the game is finished. As an example, the below video was released over a year before the game was completed and released, and at least one scene shown is nowhere to be found in the finished game. It’s also shown without many of the on-screen icons and displays that players would see in the final game – an aspect which may well have been incomplete at the time.

The demonstration still works, however, because they’re able to show off specific parts of the game that were finished. When you need to demonstrate something that isn’t complete, that’s what you need to do; show only the aspects that are ready, or which at least appear to be completed. Make sure that the staff conducting the demonstration know exactly what they can and can’t do, so nobody accidentally shows off an aspect that’s unfinished.

Have Everything in Place

Whatever you need for your demonstration must be in the right place at the right time, otherwise you’ll end up fumbling around for things and looking unprofessional. If you’re demonstrating a knife that can cut through cans, you need to have a new can ready for each demonstration. If you’re demonstrating a paid phone line, you need to have somebody on the other end ready to pick up...

As the unfortunate soul in the Dragon’s Den clip above discovered, demonstrating something that doesn’t work because you haven’t got everything in place is a sure-fire path to disaster.

Check Your Services

Some demonstrations will rely on services provided by other companies – for example, any technical gadget that relies on an internet connection. Think ahead; make sure that you will have that service where you need it! If you’re going to use a data carrier signal, you need to make sure that you’ll have adequate reception. If you’re going to use WiFi, you might want to make sure there’s a private network just for your demonstration – or your audience might scupper your demonstration!

If there’s any way that you can conduct your demonstration without relying on third party services, it’s wise to try and do that, because if anything goes wrong your demonstration is not their priority, so you can’t guarantee a quick response.

Remember Murphy’s Law

“If something can go wrong, it will.”

Even with all this preparation, there’s still always a chance that something unexpected could go wrong. Can you prepare for that? Of course you can – by having demonstration staff who are ready to think on their feet, react quickly and confidently, and who can cope with everything going wrong whilst still keeping a smile on their face and maintaining the customer’s confidence. It’s not easy – but with the right skills it can be done!

At Breeze People, we specialise in matching the right exhibition and promo staff to the right campaigns. For more information, get in touch with us today on 02380 015 000.

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