What is a Mascot and How to Make It Memorable?
Mascots are an integral part of many businesses, and the truly successful ones stay in your memory for a very long time. But what exactly makes them memorable? There are many reasons why you’d remember one mascot over another, and those facts might even work at a subconscious level, so you might not be able to say exactly why that particular one stuck in your memory.
After all, how many times have you seen people dressed up as a pizza slice, or a cute animal, or even a sick lung? Mascots stand for your values, and can get you and your business noticed, meaning their marketing power shouldn’t be underestimated.
Why do Mascots Work?
Mascots can help people better remember your products and your brand, and the way they do this is by basing them on animals, people or objects, in order to help you identify with them. They can even represent video game characters, like Dark Souls, or food, as is the case with Peperami. Both of these speak to a specific target audience, because it’s difficult to forget a mascot that’s based on a famous game, or one that looks like an angry sausage.
Their features are usually easily recognisable, because distinguishable characteristics often tend to remain in people’s memories for a very long time. Mascots can even make money for your business, as they can even be sold as collectibles, so their value is quite high. So, by being so visually interesting and recognisable, mascots become fun, ageless representatives of your brand that can help your audience develop a closer relationship with your products.
How do they Help Brand Values?
Before adding value to your brand, a mascot first needs to properly represent your business. As an example, mascots can remind people of the name of the company and, no matter if you choose an animal or something else, you can always choose the same colours of your company and apply it to your mascot, to further connect the two.
‘Friendly’ mascots, like pandas or ducks, for instance, represent animals that are well-known and well-loved, so when they’re associated with your business, they can help it be seen in a positive way. They become the face of your company and, if they have a strong personality as well (shown by their interactions with the public), they’re appealing to your target audience in a way that a website page isn’t.
These fictional characters are capable of bringing a significant amount of social media success to their brands, so you should take your time to develop a mascot that really represents your business and its values, because then you can use it to reach a higher audience through that social media presence. This means that if your mascot represents your business, it’s more likely to help you promote your brand.
Mascots are, therefore, powerful marketing tools that can bring awareness to your business by being fun and memorable. To learn more about our work with mascots, and if you’re interested in this service yourself, don’t hesitate to get in touch with us or call us on 02380 015 000. You can also find us on Facebook, Twitter and Google+.