The Brief
- Our brief was to support Smashbox on their pop up store launch at Boxpark. We supplied Promotional Skate crew to engage with consumers and increase Brand Awareness.
- The promo staff we profiled had a keen interest in beauty, and were confident skaters. The team distributed free samples to consumers and helped drive footfall into the new store.
The Result
- Increased Brand Awareness.
- 800x free product samples distributed.
- Sales targets exceeded by 35%