The Brief

  • Our brief was to support Smashbox on their pop up store launch at Boxpark. We supplied Promotional Skate crew to engage with consumers and increase Brand Awareness.
  • Staff we profiled had a keen interest in beauty, and were confident skaters. The team distributed free samples to consumers and helped drive footfall into the new store.

The Result

  • Increased Brand Awareness.
  • 800x free product samples distributed.
  • Sales targets exceeded by 35%