The Brief

  • Briefed to supply a core promotional team which would tour the UK on an experiential activity for HP.
  • We profiled tech savvy staff who could engage with the call centre employees & help increase awareness.
  • The clients objective was to creatively engage the employees on the latest HP offering, while offering an incentive (such as free mocktails, giant connect 4 & deck chairs to chill out in during breaks).

The Result

  • 15x Call centres visited throughout the UK.
  • A clear increase in awareness for HP products.
  • Positive brand recognition & engagement with large employee base.