The Brief

To supply 108x costumed performers to take part in a high profile PR Stunt in Central London. Launching Panda Awareness Week on behalf of the Chengdu conservation.

How We Did it

We profiled and sourced experienced costumed performers for this PR stunt. We booked a high number of Professional dancers, of which four were appointed Team Leaders. Our performers took part in a rehearsal prior to the live event, to ensure everyone was familiar with the routine. They performed a choreographed Tai-Chi routine, and headed down to a purpose built Bamboo hut in Covent Garden, interacting with the public and giving out many Panda hugs along the way!

The Result

  • PR stunt received National & international Media coverage for PAW.
  • Increased awareness of the Chengdu conservation in China.
  • Social Media targets exceeded throughout the week.