The Brief

  • We supported Peperami on a disruptive guerrilla marketing activity for 12 months, alongside on going PR stunts & brand sponsorship with the Darts.
  • Our staff worked from the ‘Pork truck’ sampling meaty snacks to large crowds at various high profile sporting events.
  • The Peperami ‘Animal’ was brought to life by our team of talented Costumed Performers – causing mayhem wherever he appeared. Supported by our hit squad promotional sampling team.
  • PR stunts included the ‘Animal’ visiting Alton Towers & promoting his own ‘Pork juice’ fragrance for valentine’s day!

The Result

  • Over 150 live event days.
  • National Press coverage.
  • Increased Brand Awareness.
  • Over 600,000 samples distributed.