The Brief

  • Our brief was to support all event & brand activations for Pilsner Urquell.
  • We profiles & trained 20x core Brand Ambassadors in London to work on the initial ‘Wooden barrel’ events.
  • The team were trained on all aspects of the brand, how it’s brewed & most importantly how to tap the barrel.
  • Campaign objectives were to increase brand awareness, encourage purchase by small sip samples & to create theatre around the wooden barrel events.

The Result

  • Increased brand awareness across London.
  • Uplift in sales on event nights & post event.


Core Brand Ambassadors in London