- Our brief was to support all event & brand activations for Pilsner Urquell.
- We profiles & trained 20x core Brand Ambassadors in London to work on the initial ‘Wooden barrel’ events.
- The team were trained on all aspects of the brand, how it’s brewed & most importantly how to tap the barrel.
- Campaign objectives were to increase brand awareness, encourage purchase by small sip samples & to create theatre around the wooden barrel events.
- Increased brand awareness across London.
- Uplift in sales on event nights & post event.
Core Brand Ambassadors in London