The Brief

  • We were tasked with profiling a fun, energetic promotional team (Event manager & Brand Ambassadors) to sample & promote Skippy peanut butter.
  • This activity took place at Camp Bestival – which allowed us to engage with family festival goers.
  • The main objective was to sample the product, engage consumers & drive brand awareness.

The Result

  • Over 50,000 samples distributed over the 3 days.
  • Increased brand awareness & positive consumer feedback on the product.
  • Fatboy Slim (Norman Cooke) was a fan & posed for a picture to leverage some great PR!