- We were tasked with profiling fun, energetic promo staff (Event manager & Brand Ambassadors) to sample & promote Skippy peanut butter.
- This activity took place at Camp Bestival – which allowed us to engage with family festival goers.
- The main objective was to sample the product, engage consumers & drive brand awareness.
- Over 50,000 samples distributed over the 3 days.
- Increased brand awareness & positive consumer feedback on the product.
- Fatboy Slim (Norman Cooke) was a fan & posed for a picture to leverage some great PR!