The Brief

  • Our brief was to supply a team of Brand Ambassadors to support Zippo on their European festival activation.
  • Their objective was to re position Zippo as a lifestyle brand by engaging with festival goers.
  • The set up included a personalised engraving station, a wheel of fortune style game and regular air guitar competitions where the best ‘rock out’ was rewarded.

The Result

  • 8 festivals staffed throughout Europe (UK, France, Spain & Italy) totalling 64x staffing days.
  • Increased brand awareness & consumer engagement through the activity.
  • Sales uplift of 73% compared to previous year.

 

“The team were amazing – fun, professional and energetic throughout. We could not have done it without them”