What Are Your Brand Values?

What Are Your Brand Values?

When you employ Breeze People’s ambassadors, you’re hiring representatives of your company and brand, which means it’s important that you ensure your promo team is perfect as a symbol of everything you stand for. In order to accomplish this, you need to be clear on what these values are, so you can reach greater promotional marketing success. You have to define your brand values, then, and decide how they should be personified!


Why Are Brand Values Important?

Your business’s brand includes features like your logo and colour scheme. These are elements easily recognisable by your customers – and easily identifiable as belonging to your company in particular. Your brand also includes your values which, together with all other aspects, help your company achieve the reputation you desire with your target audience. They also help you establish a sense of purpose in your brand, and act as guidelines for every action and choice your company takes.

How Should You Define Your Brand Values?

It can be tough defining the values of your company, especially when you only want to focus on a few, so it’s vital that you narrow it down by thinking very carefully about what your company does – and what you’re setting out to achieve. This way you can choose values that are authentic to your company.

When you make this choice, you should rely on values that are dynamic, so that they stay relevant as your company grows – timeless values, such as trustworthiness and quality, will never change. However, because each industry is different, you also want your values to be specific to your field, instead of generic.


How They Should be Translated

Taking your brand values and putting them into action is the next step. When promoting an event or a release and using promo staff to help you achieve your goals, you want these to be easily translated to your clients and promote your brand. Your promotional staff should be able to effortlessly embody the values that your company represents, so make sure they’re clear enough for that to happen.

Our promo staff are prepared to deal with a wide variety of circumstances, so you can choose the type of atmosphere, behaviours and attitudes that best represent your values. Whether that’s through mascots, talking to people on the street or exhibition staff, you have plenty of options at your disposal!

Our ambassadors are trained to ensure that your event is fun, interesting and engaging at all times, so, if you’re interested in how we can help you and your business, don’t hesitate to get in touch with us or call us on 02380 015 000. You can also find us on Facebook, Twitter and Google+, and take a look at some of our work as well!