• Experiential showcase to celebrate launch of the new Saucony RIDE 15's
  • Profiled a team of running enthusiasts - 1x EM & 4x BA's per location
  • Consumers got to trial the shoes via treadmills attached to Zwift technology
  • Activation took place in Manchester, London & Bristol
  • Driving trial, engagement and awareness for the RIDE 15's and the brand.